ABOUT

BUILT TO CHANGE HOW THE CITY IS SEEN.

The Apex Media Group is a Dubai based Architectural Media company transforming the built environment into extraordinary brand opportunities.

We combine international media experience with property, engineering and creative execution to turn architecture into landmarks.

BEAUTIFY THE SKYLINE.

Our Story

FROM MEDIA TO ARCHITECTURE.

Apex began with a simple observation.

In a city defined by architecture, some of the most powerful media opportunities are already standing in plain sight.

After more than 15 years in international Out of Home media, we saw an opportunity to approach large format advertising differently. Not by adding more panels to the city, but by working with the buildings already shaping it.

That idea became Apex.

Today we bring together media, property, engineering and creative execution around one category:

ARCHITECTURAL MEDIA.

The Business

BUILT IN DUBAI.BUILT FOR CITIES.

01

15+ YEARS

International media experience behind the business.

02

DUBAI BASED

Built around one of the world’s most ambitious architectural environments.

03

THREE PRODUCT GROUPS

BUILD, ICON and ABOVE.

04

TWO BUILDING ENVIRONMENTS

Completed buildings and developments under construction, with rooftops extending the opportunity above the city.

05

TURNKEY DELIVERY

Strategy, design, engineering, approvals, production, installation, management and removal brought together through one partner.

Our Philosophy

BEAUTIFY THE SKYLINE.

We believe commercial media can create value without simply adding more visual clutter. Done properly, it can improve the appearance of a construction environment, unlock value for a property owner and give a brand a presence people genuinely remember.

01

THE CITY IS THE MEDIUM.

We do not see architecture as somewhere to attach advertising. The architecture is the canvas, the scale and the context.

02

ARCHITECTURE FIRST.

Every project begins with the building. Its form, proportions, location and environment determine what the media should become.

03

BEAUTY IS ENGINEERED.

Ideas at this scale only work when they can exist safely in the real world. Engineering, materials, lighting, permitting and installation are fundamental to the idea itself.

04

VALUE FOR EVERYONE.

The strongest Architectural Media creates value for the property, the advertiser, the city and the people experiencing it.

05

RESPONSIBILITY BEYOND THE CAMPAIGN.

Through APEX AFTER, we look for opportunities to extend the life of campaign materials beyond their original use.

LEADERSHIP

THE PEOPLE BEHIND APEX.

Apex was founded by entrepreneurs with a shared ambition to build a different kind of media company, one that combines commercial media thinking with the discipline required by architecture.

Yordi Hardenberg

CO FOUNDER AND CEO

Yordi Hardenberg

yordi@theapexmediagroup.com

Yordi brings more than 15 years of experience in Out of Home media, strategy, commercial development and large format advertising.

He previously co-founded and built an independent OOH specialist in the Netherlands before its acquisition by an international media group.

At Apex, Yordi leads the company’s strategy, growth and development of Architectural Media as a distinct media category.

Robert Doornbos

CO FOUNDER AND CCO

Robert Doornbos

robert@theapexmediagroup.com

Robert leads the commercial development of Apex and the relationships that bring the platform to market.

His focus is connecting advertisers, agencies, property owners, developers and strategic partners around opportunities that create value for every side.

At Apex, Robert is responsible for commercial partnerships, market development and turning exceptional architecture into commercially powerful media opportunities.

THE NEXT LANDMARKSTARTS WITH A BUILDING.

Whether you own the architecture or want your brand to own the moment, we would like to hear from you.

LET’S CREATE SOMETHING IMPOSSIBLE TO IGNORE.

Tell us what you are looking for.