WHAT WE DO

ARCHITECTURE IS THE MEDIA.

Apex works where architecture, engineering, media and brand experience meet. We turn buildings, developments and rooftops into media landmarks built to command attention and create value.

ARCHITECTURAL MEDIA

A CATEGORY BUILT AROUND THE BUILDING.

Architectural Media starts with the architecture. Instead of asking where a campaign can be placed, we ask what a building can become. Its scale, form, location and visibility define the opportunity. The result is not another media placement. It is a landmark carrying a brand.

InventoryArchitecture

Traditional Out of Home begins with available inventory. Apex begins with a specific building and unlocks the media value already built into it.

PlacementLandmark

A panel occupies a position. Architectural Media transforms the position itself.

CampaignProject

Design, engineering, approvals, production, installation, illumination, monitoring and removal are not services added later. They are part of the product from day one.

THREE WAYS TO OWN THE CITY

BUILD. ICON. ABOVE.

Three product groups. Three different ways to turn architecture into media.

APEX BUILD01/03

TURN CONSTRUCTION INTO CULTURE.

Construction does not have to disappear behind a screen. BUILD transforms developments under construction into brand experiences and full scale developer showcases.

Available surfaces

Full façade meshConstruction wrapsHoardingDeveloper visualisationBrand partnerships
DISCOVER BUILD
APEX ICON02/03

TURN CONSTRUCTION INTO ICONIC SHOWCASES.

ICON transforms existing buildings into temporary brand landmarks. Not advertising placed on architecture. Architecture transformed by the brand.

Available surfaces

Full building wrapsFaçade brandingArchitectural integrationSpectaculars3D executions
DISCOVER ICON
APEX ABOVE03/03

OWN THE VIEW FROM ABOVE.

Some of the city’s biggest opportunities are not visible from street level. ABOVE transforms rooftops and horizontal architecture into high impact media for audiences looking down on the city.

Available surfaces

RooftopsFlight pathsHelicopter routesHigh rise viewpointsObservation destinations
DISCOVER ABOVE
THE APEX METHOD

END TO END. AND BACK AGAIN.

Apex manages the complete lifecycle, from identifying the opportunity to returning the building exactly as agreed.

01DISCOVER

Identify the building, audience and commercial opportunity.

02DESIGN

Create the concept around the architecture.

03ENGINEER

Engineer the system for the structure and environment.

04APPROVE

Manage authority approvals and regulatory compliance.

05PRODUCE

Manufacture every element to exact project specification.

06INSTALL

Bring the project to life through specialist installation.

07ILLUMINATE

Design lighting around the façade and campaign.

08MONITOR

Inspect condition and performance throughout the campaign.

09REMOVE

Remove professionally and return the building as agreed.

10REPURPOSE

Give campaign materials a second life wherever possible.

ONE BUILDING.A COMPLETELY DIFFERENT OPPORTUNITY.

Whether you own the architecture or want your brand to own the moment, Apex brings the complete capability together.

LET’S CREATE SOMETHING IMPOSSIBLE TO IGNORE.

Tell us what you are looking for.